La Guapa Outerwear is a sustainable and ethical outerwear brand located in Melbourne. La Guapa strives to create a fashion label that is unique, trendy yet kind to the environment, through the support of local manufacturers, and the education of customers on the negative effects of fast fashion and the importance of going slow. The brand creates classic pieces to remain with the wearer through the ever changing trend oriented market – turning the use of vintage and deadstock fabrics into a point of value and differentiation. As part of their practice, La Guapa runs a series of workshops and masterclasses to demonstrate that through education, change can be brought about by passion, enlightenment and experience.