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Renew Projects: Renew Fitzroy Street

After a successful 3 year activation program on Fitzroy Street, the project has formally come to a close but that doesnt mean the opportunities have come to an end!

On the completion of funding from Fitzroy Street Business Association and The City Of Port Phillip, Renew Australia have been engaged by the property owner to continue to incubate and activate creative enterprises at 63 Fitzroy Street.

As some of our participants have outgrown their spaces or plan to move onto new challenges, we will have spaces available for your idea in the new year, so please complete your Expression of Interest here to join the Renew team.

More information about the new iteration of this project will be available after Christmas, if you want to know more in the meantime, read below and check out our final report here to celebrate the artists and makers who have contributed to ‘Renew Fitzroy Street.’

Thank you to all who have been involved, supported, and cheered the project on, and don’t forget, it’s not too late to #shoplocal and visit Fitzroy Street and support your local shopping precinct.

A little bit of history on the project:

In 2020, Renew Australia, partnered with Port Phillip Council and Fitzroy Street Business Association, launching a new initiative in St Kilda to activate vacant spaces on Fitzroy Street.

Renew Fitzroy Street works with the community and property owners to make vacant properties available for use by creative projects, and provide opportunities for local creative industries to trial their ideas.

Angela Simons from Renew Australia said, “After a successful scoping project, where the team met with real estate agents, owners and traders to gauge their support, it has been great to see this project come to life. The scoping study found that a Renew Fitzroy Street initiative was of great interest to local stakeholders, such as property owners, local agents, the local business association and Council, particularly in response to the pressure on small businesses and main streets to stay vibrant post COVID-19.”

The initiative has already helped bring new ideas and businesses to otherwise vacant spaces, as well as increased activity, foot traffic and engagement for the area. It has also provided the opportunity for startup and creative enterprises to have visible space in an iconic Melbourne location.

“Melbourne’s Iconic Fitzroy Street with its  long varied history is ingrained in this city’s soul. Renew, with fresh ideas and blood, complements existing businesses forging a place in locals and visitors’ hearts alike. Renew has already positively impacted how the Street is perceived by visitors and traders alike. There is excitement and positivity around Fitzroy Street once again.”  David Blakely, President of the FSBA.

Renew Australia works closely with Council, property owners and agents to place creative enterprises and/or projects into currently vacant spaces while ensuring the property is looked after during the placement of long-term tenants. If you are an agent or owner with vacant space on Fitzroy Street, the Renew team would love to hear from you!

‘What a terrific initiative Renew is. We’re all aware empty shops are no good for residents, surrounding businesses, property owners and councils. The program gives great visibility and opportunity to emerging businesses, services, or creative installations that wouldn’t otherwise have this opportunity. And offers property owners peace of mind to have an occupied property, whilst feeling they are making a contribution to assisting emerging businesses and improving the amenity of the area.” Property Owner, Fitzroy Street

Anyone interested in finding out more should contact Renew Australia on 0466 389 577 or via email to

Renew Fitzroy Street Alumni

Narrow Window

Narrow Window

8 / 63 Fitzroy Street, St Kilda Bespoke Furniture | Cushions | Upholstery |  Narrow Window is run by Jane and Jimmy who are partners in life as well as ...

Leadbeater Studio & Gallery

1 / 63 Fitzroy Street, St Kilda Visual Art | Studio | Gallery Artist Steve Leadbeater has exhibited his work since the early ‘90s, and has been drawing his whole ...

Self Love Boutique Logo - Fitzroy Street

Self Love Boutique

7/63-73 Fitzroy Street, St. Kilda Wellbeing | Crystals | Bath and Body Self Love Boutique has everything you need for “self-care”. Sofia and Maggie have created Self Love Boutique (SLB); ...

Logo - Hustle With Ease

Hustle With Ease

7 Fitzroy Street, St Kilda Creatives | Makers | Zero Waste  Celebrating eco-friendly Melbourne brands & creative collaboration The Hustle With Ease Space brings together an exciting fusion of retail and ...

Home Is Where the Art Is

Home is Where the Art is

Shop A, 60 Fitzroy Street, St Kilda Fire and Flow Arts | Supplies | Workshops | Community Hub A Home is Where the Art is, is Australias new home of ...

Paste Up - Fitzroy Street


1/63-73 Fitzroy St, St Kilda Street art inspired homeware | giftware | clothing Australia is one of the world’s best countries to experience street art and Pasteup celebrates this. Pasteup ...

Ms Lex Surf Wear

Ms Lex

Shop 1B/60 Fitzroy St, St Kilda, VIC luxury swimwear | lifestyle brand Designed in Melbourne, Ms Lex is a luxury swimwear and lifestyle brand informed by surf culture and a passion ...

Black Lamb - Fitzroy Street

Black Lamb

Shop 1/63 Fitzroy Street, St Kilda, VIC 3182 art | clothing | productions | lifestyle Black Lamb is part of the artist and entrepreneur Simon Lamb’s creative therapy. The brand ...

Rus Kitchin - Fitzroy Street

Rus Kitchin

Rus Kitchin Studio : Shop 4/63 Fitzroy Street, St.Kilda. painting | digital artwork | graffiti | street art Local artist Rus Kitchin generates visual worlds that inhabit painting and digital ...

Sarah Tracton

  Sarah Tracton is a multidisciplinary fine artist and bespoke lighting designer. With a Bachelor of Fine Arts in Ceramics at the National Art School, East Sydney, she has built ...



Macuject are a start-up tech company specialising in ocular health, working with doctors, healthcare organisations, pharma and OCT manufacturers to achieve the best clinical decisions for each patient more confidently, consistently ...

Room for Clay

ROOM FOR CLAY A pop up creative workshop run by local ceramic artist Kristin Burgham. Kristin has an interest in industrial ceramic production processes in particular working with plaster moulds ...

St. Kilda Art Collective

St Kilda Arts Collective is an art and design showroom, focus on bringing local artwork and workshops to the St Kilda community. Ran by little local business’ Sam, Pete & ...


PluginHUMAN specialise in the art of illumination. Projection mapping, video art and sculptural LED art by the award-winning artists Dr Betty Sargeant and Justin Dwyer.     We translate complex ...

Art At the Thomas

Art @ The Thomas is an art space that fosters community engagement in art conversations, critique and creative expression. The Gallery space presents an opportunity for local artists to engage ...

Domestic Fantasies - Fitzroy Street

Domestic Fantasies

  Domestic Fantasies is a specialty vintage furniture store launched by Courtney DeWitt and Corine Auzou to celebrate their passion for 20th-century design and share one-of-a-kind treasures. In addition to ...

Mike Stretch Finds

Mike Stretch Finds is a retail store that stocks unique, hard to find streetwear & features work from our favourite creatives. They work with local artists to create artworks to ...

Farm Goat

Farm Goat products are made with the same passion, balance and craftsmanship that drove Greg’s 20+ years as a chef. Working alongside some of the industry greats taught him to ...

Calistags Plants

Say hello to Sophie from Calistags Plants next time you are on Fitzroy Street. Sophie is one of the Renew Fitzroy Street new kids on the block, Sophie has turned ...

Renew Fitzroy Street Testimonials

What a terrific initiative Renew Fitzroy Street is. We’re all aware empty shops are no good for residents, surrounding businesses, property owners and councils. The program gives great visibility and opportunity to emerging businesses, services, or creative industries that wouldn’t otherwise have this opportunity.

[The program] offers property owners peace of mind to have an occupied property, whilst feeling they are making a contribution to assisting emerging businesses and improving the amenity of the area.



- , Renew Fitzroy Street
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